// 01 Mission
Supporting marketing leaders in setting priorities, making confident decisions and acting with greater impact.
Even under complex conditions.
// 02 Expertise
For more than 15 years, MEDIAFAKTUR has helped organisations design and operate marketing systems, analytics foundations and decision infrastructure.
Visibility & Content
Search, AI platforms and digital advertising ecosystems are constantly evolving. We help organisations build meaningful visibility, unlock demand and align digital channels with business objectives.
Search Visibility · Paid Media · Content Strategy · Conversion Optimisation
Analytics & Measurement
Reliable data creates confidence. We design tracking, reporting and analytics systems that reveal meaningful relationships and provide a dependable foundation for planning and optimisation.
Tracking · Analytics · Data Integration · Reporting
Decision Systems
Marketing leaders constantly evaluate initiatives, set priorities and allocate resources. We build the structures that make actions comparable, provide orientation and enable confident decision-making.
KPI Frameworks · Attribution · Reporting Logic · Decision Support
// 03 Transformations
How search visibility, analytics and measurement became a reliable foundation for planning, optimisation and marketing performance.
Our Role
Strategic partner for search, analytics and marketing infrastructure for more than a decade.
// 04 People
Good decisions are not driven by data alone. They depend on people who know how to interpret it.
MEDIAFAKTUR is led by Florian Pankarter. Depending on the project, specialised partners complement the team wherever additional expertise creates meaningful value — combining different perspectives while keeping accountability in one place.
Content & Editorial
Paid Media & Social
Brand & Design
Development & UX
SEO & Performance
Tracking & Analytics
// 05 How we work
We do not believe in more marketing. We believe in better decisions.
// 06 Next Step
Are you facing an important decision?
Or would you value a second opinion on a strategic or technical challenge?
Tell me a little about your situation. Often, a personal conversation is all it takes to put things into perspective and identify the most sensible next step.
Florian Pankarter
I look forward to learning more about your situation.
